Thursday, November 29, 2018
Maximize your presence on LinkedIn by ensuring that your business' profile is complete. People are searching for a solution, and they shouldn't have to go through the extra work of having to click to your website to find out more about you. Follow @vanpattergroup for more marketing tips! #marketingtips #linkedin #vpgroup
Posted at 01:02 PM
Tuesday, November 27, 2018
To maximize your presence on Twitter be sure you consider the three C's: Concise-Get straight to the point of what you want to say. Clear-Does what you're trying to say make sense? Conversational-Encourage your audience to engage with you. #marketingtips #socialmedia #vpgroup
Posted at 01:04 PM
Thursday, November 22, 2018
Know Your Audience! Remember, you're not just publishing marketing messages on social platforms. You need to find out what your audience wants and needs, so you can provide the kind of content they find useful and interesting. However, you also need to be personable, so they actually want to interact with you. Not sure where to find your audience? @vanpattergroup can help! Book a free consultation today! #socialmedia #marketingtips #vpgroup
Posted at 01:01 PM
Tuesday, November 20, 2018
Want to support local but love shopping online? More and more local businesses are offering online services. Before counting them out, visit their website and see if they offer delivery or online ordering for pickup. You can support your local entrepreneurs and the local economy right from your home. A great example is @botanicalpropaganda in Cambridge. Their products are made locally and available online! #vpgroup #smallbizsaturday
Posted at 01:00 PM
Thursday, November 15, 2018
Search Engine Optimization is crucial to the success of your business, so choosing a company to invest your hard earned dollars with is a big decision. Our SEO strategies are forward thinking and affordable, yet powerful enough to stand the test of time. When you partner with @vanpattergroup you are getting real experience and results without cutting corners. Our proven results, knowledge and knowledge will drive your website to the first page of Google. And we do it with month-to-month contracts. Contact us today! #SEO #biztips... more
Posted at 12:59 PM
Monday, November 12, 2018
Peak operational efficiency occurs when the right combination of people, processes and technology come together to optimize your business performance. The systems that become part of the daily, weekly and monthly routine for you and your team play a big role in your bottom line. Sometimes an outside eye on your workflow can uncover simple ways to increase your profit margins. Want to learn more? Book a free consultation at @vanpattergroup today! #profit #biztips #vpgroup... more
Posted at 12:58 PM
Thursday, November 8, 2018
Lowest Pricing Does Not Win! Having the lowest price is not a strong position for small business. It positions your product or service as a commodity and obscures any value-add you offer. Personal service and relationship building are key reasons people choose locally owned, independent busineses. Plus, larger competitors with deep pockets, lower operating costs and the benefit of bulk buying could destroy any small business trying to compete on price alone. Pricing strategy is instrumental to success. Take the time to do a deep... more
Posted at 12:58 PM
Tuesday, November 6, 2018
Wondering what to blog about? Writing informative, engaging articles can be challenging. The last thing you want to do is spend time and energy on something that won't get any attention. A great source for content is your social media posts. Look at which posts saw high levels of engagement and use those topics to create blogs! Not a fan of writing or don't have the time? Let @vanpattergroup create engaging, optimized articles for your website. Contact us to learn more. #contentwriting #socialmedia #vpgroup... more
Posted at 12:57 PM
Friday, October 19, 2018
Out of marketing ideas? Look around you at the amazing colours of the changing seasons! So much inspiration for social media and marketing. Whether you focus on the fall harvest, changes in fashion, holiday meal preparation or the change in weather, there is something that applies to your business. Use it! #fall #socialmedia #biztips #marketingtips
Posted at 09:58 AM
Thursday, October 18, 2018
Ready to get started with social media marketing for your business? The first thing that you need to do is COMMIT! Like any other form of marketing, social media for businesses can be a real challenge. It’s not easy to grow an audience, create great content, and increase engagement. It commonly takes 6-8 months to really create a consistent stream and figure out what resonates with your audience. Because of this, many small businesses give up on social media after just a few months. It is important to create a strategy right from the... more
Posted at 09:57 AM
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